This course prepares you with a foundation in marketing and insight into cutting edge science and technology, in answer to the growing demand for expertise in all these areas. As an innovative marketing specialist in the emerging technologies sector you’ll help to design, research and successfully market new products and services.
The Marketing, Innovation and Technology degree will teach you how to bridge the phase between the invention of a technology and its emergence on the market, sometimes called the “innovation gap”. You’ll develop an entrepreneurial outlook, served by knowledge of web design, industrial design and communications, and an understanding of the processes involved in new product development. You’ll be introduced to a range of technologies including ICT, social media, emerging life sciences and biotechnology.
Upon completion of the degree, you’ll find opportunities in industries like technology, healthcare, pharmaceuticals, biotechnology, software/IT and telecommunications.
Your cross-disciplinary skills will earn you membership to the Irish Computer Society. You’ll also be eligible to take the entrance exam to the Marketing Institute of Ireland.
Further Information:
Bachelor of Science (Hons) in Marketing, Innovation and Technology
