Tourism is one of Ireland’s most important economic sectors supporting jobs on both a national and international level. The tourism industry is largely driven by the sustainable promotion of natural and cultural heritage. Festivals and events are critical for tourism growth as they specifically attract both domestic and overseas visitors to Ireland and contribute significantly to the annual economy. Event management has become an integral element of the Irish tourism offering. Demand is growing for high-calibre graduates who have the necessary skills to develop their careers in this exciting area. This course has been developed in consultation with a number of unique visitor attractions and event management organisations in the region.
The course combines tourism and event modules with a strong business, entrepreneurial and research focus. From project management, to designing websites, to understanding key management issues relating to events in the tourism sector, this course equips students with the required knowledge and skill set to develop careers in this area. There is a strong emphasis on professional practice, with real client company projects and a semester-long work placement or study abroad option that provides a stimulating and exciting learning environment.
Bachelor of Science in Tourism and Event Management BSc (Hons)
