Marketing is essential to modern day business and life. It is the process of identifying, anticipating and satisfying customer requirements profitably. It is an area which has become even more exciting recently as many companies wonder how to best market in digital environments. Social Media, smart-phones and technology are all playing an important role. As a person-focused role, marketers are equipped with a broad skillset including, research, pricing, communication, branding, and psychology. This has served to make it a very enriching and engaging career choice with marketers acting as the public interface of a company and its products. Areas of specialism include digital marketing, social marketing, fashion marketing, and sports marketing all of which are skills in popular demand.
First year provides the student with a foundation in core business subjects. The course introduces students to marketing modules from semester one.
In Year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and IT. Throughout both semesters there is an emphasis on communication and some general business topics.
In Year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like sponsorship and content creation.
In Year 3, students undertake a variety of modules to develop their knowledge of Marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies.
Year 4, the final year of the course, has a strategic focus. This includes emphasis on strategy, finance and PR. Other topics covered include business to business marketing and sales strategy. Brand Management is a mandatory module in Semester 2 of fourth year. Marketing areas covered in this year include Social Marketing, Fashion Marketing and Sports Marketing. Business Ethics and Sustainable Business are also offered as an elective.
Further information:
Bachelor of Business – Marketing BBus (Hons)
